Singapore, July, 17th 2010 --- After 30minutes of reading July's edition of Marketing, it's interesting to observe that, the prevalence of engaging multiple platforms to deliver rich online and offline content is becoming a present and future norm. By this, what I am saying is that, Marketers of today undeniably face tough decisions when deciding which platform would be the most effective when advertising to the masses, simply, marketers now, cannot phase out leveraging on these communication platforms because the target audiences have changed, the way they consume information has shifted, media consumption sees a whole different array of audiences that are able to filter out unwanted content, and process complex information.
Tapping of multiple communication platforms has become the source for producing rich, trustworthy, and credible media content. News worthiness and immediate information are just what the future generations are looking for, and if you are on top of your game, your message is ultimately communicated proper.
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