December 5, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.7

Learning the Hard Way

When i first entered university, we were told by our resident director that we would be experiencing an American classroom per se. In other words, taught by professors flown down from either Buffalo or America itself. Indeed, it sounded interesting, but what better way to exemplify this notion but to be there to attend a lecture taught by an American Professor.

For that reason, this blog entry will encompass my experiences with a particular professor, in which, not only did he inspire so many, but also made us realize that nothing in this world comes easy, and that according to him we have to learn the "hard" way. When my professor last mentioned this in class, i was all ears.

My first encounter with Professor R. Armstrong was the commencement of a new module for me, this subject was Media Effects Research. From his television experiences, believe me, you begin to watch television in a different perspective altogether. You learn so much about Media Effects and the research on how it unfolds into explaining certain phenomena that exist even in today's technological age. Bandura and the bo bo doll, Cartharsis, is it real? Persuasive messages by the media. Violent, sexual, misleading depictions in tv programs. Tv and Radio broadcaster Walter cronkite. Just to name a few.

Yet, in another subject, which is the reason of these blog entries, is my Advertising class. Three cheers!!! From logo designs, research, brainstorming for taglines and slogans, executing and pitching to our clients, campaign developments, agri-tourism brochures, tv spot ads to the storyboards, to the radio spots, and the Wendy's restaurant of Hamburgers made from square patties, blog entries, website design, advertising locally, Continental Airlines and the Monkeys, Mike and Michelle visit the U.S.A., and the submission of our media kits at every presentation. Fast paced, indeed, serious - definitely, lots of team work, disputes, cooperation, and group integrity.

No one should miss this module! Apply now! (Hard-sell.....)

To me, that line " I learned the hard way" left me thinking for a moment. Suddenly, a whole new realization that the fact was, life is going to be challenging, and for myself, the biggest obstacles have yet to arrive. Advertising was a challenge professor, but out there, i know, its an industry of individuals doing whatever it takes to survive.

To sum up, everything that the resident director said about being taught by American Professors truly is unimaginable. Simply, having being taught by such a wonderful lecturer Professor Armstrong, you will come to know how lucky you are because you learn so much from him.

So professor, if you ever got to read this, do tell me what you meant exactly, when you said you learned the hard way. Perhaps, share with me and those reading my blog what it took for you to be a full flight professor, and the route to becoming a successful graduate in the field of Communication.

Cheers to you Professor Armstrong!