This entry shall be a reflection and a dedication of my wonderful experience with my advertising group that proudly calls it Advant Garde. Discovered upon random assigning of cue cards, we were at first skeptical about the forming of this group. Well, for one thing, some of us never experienced each others working style, and we were left to discover that on our own.
So the assignments came, one by one, we tackled every incoming campaign executing different advertising strategies. During the brain storming sessions, we clashed over decisions, argued over ideas and concepts, spoke of our own personal preferences, and denied stubbornly against something that we disagreed on. During the presentations, many a times, we would raise our hands and rush to present first, denying other groups the opportunity to consider going first.
In this group, every individual had their own fortes. In other words, we knew we had to equally distribute the workload across the talents proper, and eventually, bring everything together for the final modification of the presentation. Yet again, we would quarrel, conflict in a friendly manner, deny ideas, preferred some other idea, and pretend to like an idea but personally dissatisfied.
On the contrary, we had lots of fun. Every brainstorming get together, not only strengthened and bonded our friendships within the group, but also enabled us to confidently trust one another . Also, thanks to the MacDonald meals and Pizza eating sessions between the discussions. As we journeyed towards the next advertising campaign, we approached every campaign confidently as a team, group, and as friends. As a result, producing ideas that were steered towards the Monkeys, the chaos, the Wendy’s Hamburgers, the Agri-tourism brochures, delivering Mike and Michelle, and finally, receiving the final critique from our Professor.
At our last presentation, we decided to go all out, bringing in nothing serious but all the good hilarious and wonderful experiences with our advertising company Advant Garde. We were so proud of ourselves when we delivered the last bits of our advertising company. No doubt, like one group member of mine said, we were never the best, or we were never at the top, but you can’t deny, that we Advant Garde always delivered the campaigns with genuine ideas that were original, creative, and uniquely risk taking.
From the Photo shop software, to the manual coloring of our storyboards, we persevered through these challenging times, and continued to the final product.
In conclusion, we learned a lot from this exciting advertising experience, not only did we learn about the advertising techniques and strategies, but also to improve on our public speaking capabilities when we pitch to our client. Randomly assigned from cue cards, well, indeed, everything turned out exhilarating, electrifying, engaging, lots of laughter and humor before and after meetings, and lastly, the friendships that were once skeptical amongst our thoughts, now exemplified as strong group integrity amongst all of us working together tirelessly into the night to accomplish our objectives for all campaigns.
This image was taken before the commencement of our advertising campaigns.
VO: Advant Garde
The Forefront of Creativity
Monkey laughter~
