My Whacky Advertising Class - Com 443 Blog Entry No.2

What? Is that the way to publicize?

Lately, it has occurred to me of the large numbers of papers that were fluttering vigorously at our local bus stops.

Slowly, as i skulked up onto one of the fluttering ads, in the midst of heaps of numbers, words, and some printed self made articles consisting of blurred pictures, was truthfully, unpleasant. Although, some may argue that this ad space was purposefully provided , this notion of "free ad space" truly required a proper relocation altogether.

The introduction of sign boards behind or around these bus stops were meant for paid ad spaces, however, my observations have left me in doubt.

Simply, the pasting of papers of owners offering apartment space, missing cats or dogs, and seeking business opportunities, ought to adopt a better marketing approach to this, as this ultimately distorts and affects the true value of hard earned advertising.

Communication Gone Wrong

Undoubtedly, print ads, billboards, posters, flyers, or advertising agencies that supply advertising services, for example, JCDecaux, an International ad agency whose ad spaces are aimed at achieving maximum visibility to the general public, in which, faces a new challenge , and that is, changing the public's perception of good advertising.

It appears that the dissemination of messages in this notion, has created a negative outlook on all forms of advertising. In the same vein, not only does it appear to be aesthetically ugly, but it also reflects shoddily on the local advertising industry.

For myself, its free space that embraces nothing but a surface of abysmal promotion.

PR campaigns and the many firms that worked tirelessly into executing ethical, proper, and mindful campaigns for the general public are diminished. All of this has ended up with nothing but dreadful, terrible, appalling string of words that the public views as bad advertising strategies used by the few, done incorrectly.

Advertisements on these "boards" proved to be a clutter of propaganda to some. Also, it has devalued the proper aspects of advertising effectively and accurately.

Proper advertising requires lots of thought, research, planning, and mindfully earned media space advertised for a good cause. More importantly, to benefit, inform, educate,communicate, and perhaps, deliver value to those who consume print ads.

So it all boils down to

Professional ads versus "lousy ads"

On a Personal Note

Personally, this has only encouraged more and more unnecessary junk, "spam", and unsightly additions to bus stops. I am not saying that this is bad or it has out-rightly disrupted the local advertising sphere. Instead, however, i am implying that such free ad spaces that fosters self promotions, will eventually impact the advertising industry ultimately.

As American Author & stand up comedian George Carlin argues,

" The caterpillar does all the work, but the butterfly gets all the publicity."

On the whole, maybe, not now, or perhaps within the next ten years or so, but when it does transpire, the advertising industry would be facing an impediment, " free lousy ad space" which could have been vetoed. For that, let us celebrate high-quality advertising by appreciating, honoring, and recognizing those who have made advertising, enriching.