Multimedia & The LG KP500 Cookie Model

Com 125 Weekly Blog Entry No. 7

What is this Cookie Phone about?

LG invents yet another state of the art 3.0''Touch Screen Phone which sees itself into the "touch generation". Currently, iPhones by Apple and touch screen phones by Nokia, dominates the technological market of highly unique and state of the art mobile phones. LG on the other hand, introduces one which has functions and capabilities to meet the demands of hand phone lovers yet showing off its sleek design.

For that, LG's advertising exemplifies itself with the use of Multimedia to communicate its various functions and advantages for consumers, clients, and future customers to enjoy and experience its capabilities.

Animated Online Poster Advertisements, Pamphlets, & Online Brochures

The picture above, demonstrates the type of language which LG is trying to communicate with viewers. For example, the use of 3D models of the phone, anumated picture illustrations from various angles, and its easy to use or simple functions that seem to work for everyone. Creative designs alongside eye catching texts, enhances LG's brand name altogether.

The illustration below is another form of animated imagery which seems to speak of its sleek, unique, state of the art, and simplistic design which fits anyone and everyone should obtain one.

Further Details about the phone which captures the attention of buyers, that is, its specifications and uniqueness of this phone.

Slogan: "FREE TOUCH"

What are they:

The Easy Keypad

The QWERTY on-screen keyboard slides into view when the KP500 is held horizontally.

Handwriting Recognition

The concealed styler enables you to draw on photos taken with the great 3MP camera, write memos and text message easily.

Embedded Stylus Pen

Lets you create delicate and detailed drawings. It is securely stored at the bottom of the phone, maintaining the phone’s slim design and protecting its exterior from the scratches that can occur in other models with pens not embedded.

Auto Rotating Display

Ensures a great picture at any angle by automatically shifting from narrow to wide mode according to your position and the contents.

What exactly is LGs' aim in selling such a device???

This video will illustrate and give you an insight of the Technology used and Multimedia application in the phone. In other words, the selling point of this product.

How Multimedia benefits Organizations and Consumers

Here, LG demonstrates that their usage of Multimedia Technology enables their business to adopt the B2B (Business to Business), B2C (Business to Consumer), and C2C (Consumer to Consumer) approaches for other corporate communication or businesses to acquire and further research on.

Nonetheless, consumers and businesses who are interested in LGs' products, can access its website or view its Multimedia videos, demonstrations, brochures, pamphlets, and read up on this products' features.

LG in Singapore and our Benefits

In Singapore, this would be a familiar advertisement. The video below clearly demonstrates its visual capabilities and a winning idea. In other words, we as consumers can look forward to this new Multimedia interactive device and see how it can provide and benefit us in our daily lives.

Indeed , this phone has Interactive Communication, user friendly functions,and a definite Engrossing Touch Screen experience which no one can deny.

Lastly

With competition coming from all angles, companies turn to Multimedia to further enhance their products brand name. No doubt, LG has proven itself worthy by using various Multimedia techniques to showcase the phones forte.

So are you persuaded by these advertisements? Or are you merely affected? Multimedia Technology might one day be the next best thing which consumer, clients, viewers, and buyers would look into for information on your product.

Personally, as a viewer myself, i can't wait to get my hands on one of these phones!! i am convinced.