July 17, 2010

SOCIAL TRUE


[';}SOCIAL MEDIA IS THE NEW WORD OF MOUTH{;']



14% of People Trust ADS
90% Trust Consumer Recommendations
*Sources: Nielson Global Trust in Advertising Survey, 2007 & 2009.



Singapore, July 17, 2010---Such a cool ad that I came across while flipping through the Marketing Magazine. Thumbs up to ClickTrue (www.clicktrue.biz/st) for this ad.

Getting the MESSAGE and media right.

Singapore, July, 17th 2010 --- After 30minutes of reading July's edition of Marketing, it's interesting to observe that, the prevalence of engaging multiple platforms to deliver rich online and offline content is becoming a present and future norm. By this, what I am saying is that, Marketers of today undeniably face tough decisions when deciding which platform would be the most effective when advertising to the masses, simply, marketers now, cannot phase out leveraging on these communication platforms because the target audiences have changed, the way they consume information has shifted, media consumption sees a whole different array of audiences that are able to filter out unwanted content, and process complex information.

Tapping of multiple communication platforms has become the source for producing rich, trustworthy, and credible media content. News worthiness and immediate information are just what the future generations are looking for, and if you are on top of your game, your message is ultimately communicated proper.

December 5, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.7

Learning the Hard Way

When i first entered university, we were told by our resident director that we would be experiencing an American classroom per se. In other words, taught by professors flown down from either Buffalo or America itself. Indeed, it sounded interesting, but what better way to exemplify this notion but to be there to attend a lecture taught by an American Professor.

For that reason, this blog entry will encompass my experiences with a particular professor, in which, not only did he inspire so many, but also made us realize that nothing in this world comes easy, and that according to him we have to learn the "hard" way. When my professor last mentioned this in class, i was all ears.

My first encounter with Professor R. Armstrong was the commencement of a new module for me, this subject was Media Effects Research. From his television experiences, believe me, you begin to watch television in a different perspective altogether. You learn so much about Media Effects and the research on how it unfolds into explaining certain phenomena that exist even in today's technological age. Bandura and the bo bo doll, Cartharsis, is it real? Persuasive messages by the media. Violent, sexual, misleading depictions in tv programs. Tv and Radio broadcaster Walter cronkite. Just to name a few.

Yet, in another subject, which is the reason of these blog entries, is my Advertising class. Three cheers!!! From logo designs, research, brainstorming for taglines and slogans, executing and pitching to our clients, campaign developments, agri-tourism brochures, tv spot ads to the storyboards, to the radio spots, and the Wendy's restaurant of Hamburgers made from square patties, blog entries, website design, advertising locally, Continental Airlines and the Monkeys, Mike and Michelle visit the U.S.A., and the submission of our media kits at every presentation. Fast paced, indeed, serious - definitely, lots of team work, disputes, cooperation, and group integrity.

No one should miss this module! Apply now! (Hard-sell.....)

To me, that line " I learned the hard way" left me thinking for a moment. Suddenly, a whole new realization that the fact was, life is going to be challenging, and for myself, the biggest obstacles have yet to arrive. Advertising was a challenge professor, but out there, i know, its an industry of individuals doing whatever it takes to survive.

To sum up, everything that the resident director said about being taught by American Professors truly is unimaginable. Simply, having being taught by such a wonderful lecturer Professor Armstrong, you will come to know how lucky you are because you learn so much from him.

So professor, if you ever got to read this, do tell me what you meant exactly, when you said you learned the hard way. Perhaps, share with me and those reading my blog what it took for you to be a full flight professor, and the route to becoming a successful graduate in the field of Communication.

Cheers to you Professor Armstrong!

November 23, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.6

Reflections

This entry shall be a reflection and a dedication of my wonderful experience with my advertising group that proudly calls it Advant Garde. Discovered upon random assigning of cue cards, we were at first skeptical about the forming of this group. Well, for one thing, some of us never experienced each others working style, and we were left to discover that on our own.

So the assignments came, one by one, we tackled every incoming campaign executing different advertising strategies. During the brain storming sessions, we clashed over decisions, argued over ideas and concepts, spoke of our own personal preferences, and denied stubbornly against something that we disagreed on. During the presentations, many a times, we would raise our hands and rush to present first, denying other groups the opportunity to consider going first.

In this group, every individual had their own fortes. In other words, we knew we had to equally distribute the workload across the talents proper, and eventually, bring everything together for the final modification of the presentation. Yet again, we would quarrel, conflict in a friendly manner, deny ideas, preferred some other idea, and pretend to like an idea but personally dissatisfied.

On the contrary, we had lots of fun. Every brainstorming get together, not only strengthened and bonded our friendships within the group, but also enabled us to confidently trust one another . Also, thanks to the MacDonald meals and Pizza eating sessions between the discussions. As we journeyed towards the next advertising campaign, we approached every campaign confidently as a team, group, and as friends. As a result, producing ideas that were steered towards the Monkeys, the chaos, the Wendy’s Hamburgers, the Agri-tourism brochures, delivering Mike and Michelle, and finally, receiving the final critique from our Professor.

At our last presentation, we decided to go all out, bringing in nothing serious but all the good hilarious and wonderful experiences with our advertising company Advant Garde. We were so proud of ourselves when we delivered the last bits of our advertising company. No doubt, like one group member of mine said, we were never the best, or we were never at the top, but you can’t deny, that we Advant Garde always delivered the campaigns with genuine ideas that were original, creative, and uniquely risk taking.

From the Photo shop software, to the manual coloring of our storyboards, we persevered through these challenging times, and continued to the final product.

In conclusion, we learned a lot from this exciting advertising experience, not only did we learn about the advertising techniques and strategies, but also to improve on our public speaking capabilities when we pitch to our client. Randomly assigned from cue cards, well, indeed, everything turned out exhilarating, electrifying, engaging, lots of laughter and humor before and after meetings, and lastly, the friendships that were once skeptical amongst our thoughts, now exemplified as strong group integrity amongst all of us working together tirelessly into the night to accomplish our objectives for all campaigns.

This image was taken before the commencement of our advertising campaigns.

VO: Advant Garde

The Forefront of Creativity


Monkey laughter~

November 22, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.5

A Wedding to Remember

Today, the 21st of November 2009, for the first time in my 27 years of attending several wedding dinners in Singapore, or to be more specific, Chinese wedding dinners (boring at times), this one was different, why? Well, for one thing, the newly wed couple comprises of the beautiful bride nicely dressed who is actually my aunt, related in every way, both flesh and blood, and the groom himself, an old school mate of mine whom i have known for, not particularly well, but we are aware of each others presence.

Brief Description

The wedding dinner took place in a hotel ballroom located at Changi, east of Singapore. Upon arrival, finger foods, cocktails, beer, and wine was served to all guest. Like any other wedding, the announcer would welcome the couple into the ballroom and everyone would rise to welcome the newly wed. However, this was not the case, directly after the welcome note, everyone was astounded by the upbeat music, and first to enter were the grooms best-men and brides maid, four of each, came dancing in waving to everyone. Next, came my aunt and her husband hopping to the beat encouraging everyone to participate.

Here is an image of the table which i sat at, what caught my attention, was the photo frame which had our table number. The photography in that white frame was brilliant. The white image was photographed along Katong East Coast , the background nicely packs the shop houses of Katong. Different tables had different photographs taken, but I could not bring myself to stop starring at this photo lucky me.

The most interesting part of the dinner program was the dancing section. MJ Tribute!!!



Yes indeed, the groom my old friend from both high school and primary school. And finally, my aunt, interesting isn't it...such a small world.

It was one hell of a wedding!


October 24, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.4

Julie & Julia

Being a fan of musicals, horror, psychological thrillers,sci-fi thrillers, violent gory shows, and films with fine comedic humor, I knew this was going to be a well-scripted movie from which friends were talking about a few weeks back on about blogging and cooking. So I entered into the cinema with an open mind, deciding to watch this proper before coming to any conclusions subsequent to hearing about the food, cooking, and blogging from acquaintances. For this, I am going to share with you the elements in which I considered vital or areas that were truly important aspects, moments, and important decisions that I received from the movie. Specifically, in which, I thought were the explicit messages incorporated in the movie that would assist in the likelihood of my upcoming profession. Hopefully, it is to appropriately execute and formulate critical thinking in my day-to-day activities.


With regards to the leading characters, truly, the name Meryl Streep was no stranger to my ears, I’ve known for her leading roles in several films for instance, The Devil Wears Prada and Mama Mia. For that, I sat back, and enjoyed the movie. Thank you Professor Armstrong for including this movie into our Advertising class.

To start of, lets talk about the important things that I noted in this show, in my own opinion which I thought were meaningful. Firstly, persevering through times of hardship, whether it was occurring in a particular place or time, when we are integrating or adapting into a new working or living environment, it is always difficult to understand at first, the upcoming tribulations and circumstances one might face. In reality, in such times, we need to tranquilly grab hold of ourselves collectively, even after several attempts that resulted in letdowns, we must never give up until we achieve those goals that we set out to accomplish. Secondly, to understand that life is never fair. There will be occasions where you are receiving successful rewards. Unfortunately, however, there will be situations or mostly, disappointments, which are bound to surface, and they will discourage you as you proceed along this narrow path. The important thing is, since you are by now half way through your journey, like the movie, tell yourself to complete what you have set out to do, ignoring the criticisms, the failures, and the unfair dealings, which you are receiving from your external environments. Instead, learn to adapt and understand fully that the fact is, only you can set things right and make things happen for yourself. Thirdly, always be open to new opportunities. In many aspects of our routine lives, we often fail to surround ourselves with possibilities that could up shoot as potentially creative ideas to do(like cooking or maybe hat making, perhaps writing a book). And finally, keeping your loved ones close to you. Simply, one can never determine when we would actually require their help emotionally, and these are the people who will never ever put you down.

Blogging

When I began my first blog entry post here in Blogspot, I questioned myself wondering if this blog would ever sustain itself proper. Well, let’s just say I never had an interest in blogging, more so, updating and maintaining this blog account. Personally, I’d prefer an actual diary where I could pen down my own personal thoughts and that others would never ever get to see. Soon, blogging in my life, surfaced. Not only do I blog now, but am also looking and admiring other bloggers blogs. What’s going on? It’s the influence of new media. However, I do remind myself every time I felt like introducing a new blog entry, that is, this blog space would be visible in the Web, and that people who had accounts would view my information and leave comments should they find my ideas interesting. Honestly, did it really matter to me? Not at all, I do welcome comments at all times. Having said that, this brings me to my next section, where I would confidently say that blogging is truly a new medium that is an opportunity for anyone to express himself or herself openly.

On this positive end of the spectrum, blogging provides business propositions and opportunities for people who are often online to come together and share new insightful ideas amongst themselves. In other words, these blog spaces allows other bloggers who share commonalities in any line of work be it at art, music, food, cooking, sewing, selling, buying, marketing, advertising, and communication to the masses. Occasionally, I myself come across or discover interesting information online about politicians going about their daily political issues and advocating or enforcing their policies to no end result? In addition, I realized that there are millions or billions of bloggers all over the world, so who’s to say no one would ever drop by your blog and understand your thoughts.

On the far side, the Internet can be time consuming, and this may lead to an unhealthful way of life. From the characters depicted in the movie, it appears that the female actress Amy Adams or Julie Powell experienced several imbalances in her life because of her blog, her career, and her husband. Constantly informing her readers on her next dish,which she will partake on. Eventually, her life started to experience several impediments and she began loosing herself. From this, its goes to show that success requires lots and lots of time and hard work. Therefore, it is important to note that, although blogging is insightful, informative, communicative, and perhaps, the Internet is "my life" for some (not me though), it is crucially important to always make time to be with your loved ones - without a doubt.

Inferring from the movie, one cannot help but observe the passion of Julie Powell as she whips up recipe after recipe after watching videos and reading from Julia’s cookbook. Inspiration, determination, and the desire to succeed by completing a certain amount of recipes within a year.

Here are my personal inputs:

  • Being honest goes along way.
  • Trust and treasure your good friends.

  • Never ever be put down by one failure. Pick yourself up and try again.

  • Welcome feedback from others openly, so we can grow and improve on areas that require "maintenance".
  • Enjoy the things you love doing most.
  • Keeping a positive mindset
  • Be open and patient towards others.
  • Make the best out of this life.

At the end of the film, I was left with good humor, loved every bit of particular scenes that included the cooking and the eating, the wine, friends, and more importantly, being around loved ones.

A winning movie worthy of an Oscar!!!

October 20, 2009

My Whacky Advertising Class - Com 443 Blog Entry No.3

Sweeping Me Off My Seat

Imagine an open field, with beautiful views unobstructed, and imagine a camp fire, with tents. Also, people dressed in nothing you have ever seen before, feathers, markings on their faces with stripes for tribal identity, cross bows, arrows, knives, a warriors lair. Next, you hear music and the people dancing around this fire, singing to the gods with dances that exemplified the rituals of a Red Indian’s Tribe.

This film embodied me with an impression that I would never have forgotten, and for that, I am going to share with you my understanding with this wonderful movie which came to Singapore sometime during the early 90’s and this movie was named “Dances With Wolves.”

Yes indeed, an award winning film well written by Greg Bole. This film is a sweeping epic that you'll never forget whether you liked it or not. It enlightens the tale of love, loyalty, friendship, and self-realization in a magnificent setting among different people, places, and during an era of strife, which was the time of the Civil War. This film was my first encounter with Hollywood actor Kevin Costner and I believed this film was the start of his acting stardom. During the show, the first thing a viewer is struck by is the amazing landscape of western South Dakota. Though, having not been there myself, I have heard about the wonderful lush landscape about that situate. It is not clear to me though, but I remember watching the movie and the music or composition, which accompanied the film, was pleasantly unforgettable. Overall I must say, the depiction of the characters in the movie were not only breathtaking, but also enriching because viewers get to experience an insight tribal life of a native Red Indian living in the open fields.

After reading from The Internet Movie Database, the story deals with Lt. John Dunbar (Kevin Costner), a disillusioned Civil War vet who was ask over to be transferred to a western post so he can see the west "before it's gone". He is then sent to a deserted fort where he finds himself in an insecure position of being the only white man (the last I recalled, it’s been too long) in a land of Indians who seems intent on stealing his horse. He decides to try to get to know the Indian tribe and eventually becomes one of them. During his acculturation, I recalled very vaguely, Dunbar constantly recording his experiences into his little brown diary, in which, he would refer to, and continue to document his findings, and this diary was dear to him.


Dances With Wolves is a very very good film!!!!

On a Personal note

For me, the most important take home message which I got from the movie, was how the director was able illustrate how easy it was for humans to stereotype other cultures that was unfamiliar to us. In fact, this is prevalent up till this day of age whether it was between Red Indians and U.S. soldiers or people of different skin color. On the other hand, it was because Lt. Dunbar witnessed the death of his parents when he was a little boy, and this past experience has allowed his bitterness to evolve and detest against the Red Indians. On the contrary, Dunbar realized that not all Red Indians were bad, but instead, they were actually people with good hearts with true virtues.